In 2015, countries in ASEAN will unite into one economic society called the ASEAN Economic Community (AEC) which will integrate regional economic among its members; including Thailand, Myanmar, Laos, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Philippines, and Brunei. The AEC will transform ASEAN into a region with free movement of goods, services, investment, and skilled labor. To achieve the goal, the ASEAN Free Trade Area (AFTA) in air transportation, tourism, health services, and telecommunications & IT has been implemented.

          Laos has become popular with tourists for its relaxed style of living and for retaining elements of the "original Asia". Because there are many natural attractions in Laos, so it becomes one of the most popular tourist attractions in South East Asia. One of the most famous spot is the Mekong River which tourists can visit anytime of the year to see its seasonal changes. Furthermore, the country also has diversity in cultures and tribal traditions which make it more fascinating. Therefore, the establishment of AEC could make Laos more famous in tourism.

          Marathon race is an activity that encourages people to exercise. The benefits of Marathon to society are many. It promotes tourism. Such activity provides a good image of the country. It strengthens the communities because the citizens can participate. Moreover, it increases incomes of local people by selling food & souvenirs, accommodations, local tour guides, and it also promote the sites to public.